TakePart is not your typical website. We aim to entertain and inform, but we also want to change the world for the better. Our mission harks back to our parent company, Participant Media, and its vision of a sustainable world of peace and prosperity.
Creating really good content and doing our part to make the world a great place isn’t cheap, so we accept advertising. That said, we believe the company we keep says as much about who we are as what we do. So we ask ourselves a lot of questions about which ads to allow, which advertisers to work with, and how to keep our content true to our values.
This is our way of saying we’re going to be honest with you—particularly when it comes to ads or sponsored messages that appear on our site. We will let you know if we received payment to create content for a sponsor. We want to be crystal clear that TakePart maintains complete editorial control over our advertiser-supported content, and we promise to always label the content our advertisers helped create.
Free Speech and Freedom of Choice
When it comes to advertising, pretty much everyone is invited to our party (but we do card at the door and turn some away—see “Responsibility” below). We encourage you to form your own opinions about the ads we present, and if you don’t like them, let us know.
Not every company that advertises on TakePart agrees with what we stand for (nor do we always agree with them), but we want everyone to play fair—which means we have standards when it comes to truthfulness and accuracy. We expect our advertisers to abide by the Federal Trade Commission’s guidelines, and we take it a step further by drawing the line at ads that conflict with the type of experience we’re trying to create. We do not accept ads for:
- Firearms and other weapons
- Gambling and lotteries
- Political campaigns
- Pornography (or sexually exploitative products or ad content)
- Predatory financial services or product offerings
- Clearly unhealthy or otherwise extreme weight-loss products or services
- Tobacco and e-cigarettes
- Other products we find unacceptably inconsistent with our mission
We communicate our standards to potential advertisers and take time to review all ad buys—particularly those that address the environmental and social issues we care about. If an ad that violates our standards gets by us, or even if you think one has, please let us know.
We believe businesses can make a positive impact on such issues as climate change, human rights, social justice, and education. So we make a special effort to partner with sponsors and cocreate ads that tell inspiring stories about making the world a better place.
The world is constantly changing, and we’ll be changing with it. As a result, we may update this policy from time to time.